Chinese civilization once had a significant influence on world civilization. With the
development of our country's economy and the rise of her international statues in recent
years, Chinese culture, which has a long history, is once again attracting global
attention. More and more Chinese culture elements provide inspiration for and become
popular subjects of fashions, literature and movies around the world. This shows that the
world needs Chinese culture. It was in this context that China decided to implement
the "Culture Exporting" strategy so as to enhance her cultural exchanges with the rest
of the world. After several years' efforts, great achievement have been made in this
respect. "Culture Exporting" has greatly promoted the development of our cultural
industries. It is becoming an effective approach through which China enhances her
national image and comprehensive strength.